Adobe is ‘doubling down’ on Lightroom, highlights ‘rich roadmap’ for Creative Cloud products


Adobe Creative Cloud
Based on reports that Apple has stopped development of Aperture, while putting focus on the Photos app to replace them, Adobe has made a bold statement in hopes of acquiring more users of their Creative Cloud services.
Early on June 27, it was reported that Apple would stop development for Aperture and iPhoto, a pair of applications that had become quite common on Apple’s platforms. As a result, Adobe, believes it is the right time to drum up some more attention for their own products, which include Lightroom, and others tied to the company’s Creative Cloud.
Adobe’s promotion of their photo editing and management applications for iOS, Mac OS X and the web makes perfect sense, considering Apple’s announcement. With products like Photoshop and Lightroom, which are both available for Mac, there is a lot of weight behind those brands, so trying to fill the hole that Apple has created with no further Aperture development is a good play for what’s right in front of them.
Moreover, the company is going at this with zest, as the company is “doubling down” on their investments to Lightroom and their brand new Creative Cloud Photography Plan. What that means for Adobe is a “rich roadmap” of rapid innovation, not only for the desktop, but also for the web and mobile devices.
From the statement:
Put simply we’re doubling down on our investments in Lightroom and the new Creative Cloud Photography plan and you can expect to see a rich roadmap of rapid innovation for desktop, web and device workflows in the coming weeks, months and years. We also continue to invest actively on the iOS and OSX platforms, and are committed to helping interested iPhoto and Aperture customers migrate to our rich solution across desktop, device and web workflows.
Do you plan on jumping over to Adobe’s services now that Aperture has been put out to pasture?
[via Adobe]

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