Apple launched its “Reuse and Recycle” program last August that allows customers to trade-in their old iPhone in exchange for a gift card that could be used towards the purchase of a new iPhone.
9to5Mac reports that Apple has launched the trade-in program in Apple retail stores in Italy as well.
In case you’re not familiar, here’s how the trade-in program works:
- Customer goes to an Apple Store to purchase a new iPhone in exchange for old one.
- Apple Store rep enters the old iPhone’s info, including condition, carrier, color etc. into Apple’s systems using an “EasyPay” mobile device.
- A resale value for your old iPhone is computed based on the information entered. The iPhone needs to be in working condition, and the value will be a factor of your iPhone’s display quality, button quality, hardware damage, engraving and liquid damage.
- Upon mutual agreement, the old iPhone is taken by the store rep in exchange for a gift card valued at the amount decided by Apple.
- The gift card can then be used against the purchase of a new iPhone, and the SIM card from the old phone would be given to the custom.
9to5Mac also reports that Apple is planning to launch the iPhone trade-in program as soon as next week.