Apple’s iPhone trade-in program launches in Italy, to launch in Australia soon


iPhone Trade-in Program - Italy
Apple launched its “Reuse and Recycle” program last August that allows customers to trade-in their old iPhone in exchange for a gift card that could be used towards the purchase of a new iPhone.
Apple launched the iPhone trade-in program initially in the U.S, and has expanded the program to UK, Canada, France and Germany.
9to5Mac reports that Apple has launched the trade-in program in Apple retail stores in Italy as well.
In case you’re not familiar, here’s how the trade-in program works:
  • Customer goes to an Apple Store to purchase a new iPhone in exchange for old one.
  • Apple Store rep enters the old iPhone’s info, including condition, carrier, color etc. into Apple’s systems using an “EasyPay” mobile device.
  • A resale value for your old iPhone is computed based on the information entered. The iPhone needs to be in working condition, and the value will be a factor of your iPhone’s display quality, button quality, hardware damage, engraving and liquid damage.
  • Upon mutual agreement, the old iPhone is taken by the store rep in exchange for a gift card valued at the amount decided by Apple.
  • The gift card can then be used against the purchase of a new iPhone, and the SIM card from the old phone would be given to the custom.
In Italy,  customers could receive a gift card worth up to €220 (approximately $300) depending on the condition of their old iPhone. To check the trade-in value of your old iPhone, head to the Reuse and Recycle page and you’ll see its value in Euro after entering in information about your device.
9to5Mac also reports that Apple is planning to launch the iPhone trade-in program as soon as next week.
[via 9to5Mac]

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