(Product) RED clarifies comments made by Bono, thanks Apple at the same time

image (RED)
Earlier this week, Bono, the lead singer of U2, made some rather interesting comments towards Apple and their (Product) RED branding, leading many to believe that not everything was so cheery with the agreement. Now the nonprofit has issued a statement regarding the comments.
It’s not all that surprising that (RED) would want to make a statement regarding the interview with Bono, especially considering the comments that were made. As we reported earlier this week, Bono made some jabs towards the product placement itself, signaling with a (Product) RED iPad cover that the branding wasn’t all that easy to find. Moreover, Bono commented on Apple’s apparent unfettered modesty, pointing towards the company’s tight lips regarding how much money they have raised.
From the original article:
Where’s the (Red) branding?” he asked Ive. “Nobody can see that. This is modesty run amok. This is the Apple way. They’re like a religious cult.
In an official blog post on the (RED) website, the company identifies the comments made by Bono as pure teasing and nothing more. From the blog post:
During the session, Bono teased Jony about Apple’s modesty and reluctance to take credit for its charitable work, including the whopping $75 million Apple has donated to the fight against AIDS through its partnership with (RED). In a reminder that humor doesn’t always travel out of context, some of Bono’s teasing and faux outrage at Apple’s modesty were reported as actual criticism of the company. Nothing could be further from the truth of course. Bono has been one of Apple’s biggest supporters, pushing back publicly on those who have made negative assumptions about the company’s charitable work, simply because they don’t shout it from the rooftops. That modesty is their right, and in many ways admirable. Bono and all of us at (RED) are so grateful to Steve Jobs, Tim Cook, Jony Ive and the entire Apple team for the game-changing impact they have made for (RED) and the fight against this disease.
Bono, who leads the (Product) RED charity, could very well be upset about the way that things have been handled regarding (RED) and the physical branding of products, but apparently that’s not the case. “All in good fun,” apparently. Indeed, the blog post explicitly thanks Apple for their help, and points to the $75 million raised by the company over time. If nothing else, it’s an interesting update to an interesting commentary.
Do you own any (Product) RED accessories or devices?
[via (RED)]


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