WebMD releases ‘Healthy Target’ service to collect health data, ahead of HealthKit launch

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WebMD today updated its iPhone app to version 5.0, adding a new service called Healthy Target that collects health and fitness data from connected devices like an activity tracker, wireless scale, or glucometer.


The data collected by the app helps you create and maintain healthy habits, track daily progress, and get “actionable insights” at the end of every week. From the press release:
Healthy Target is an integrated health improvement program that uses biometric device data from activity trackers, wireless scales and glucose meters to deliver tailored, physician-reviewed, contextually relevant content and motivational tips to individuals looking to develop sustainable health-conscious habits.
WebMD Healthy Target will provide valuable assistance to individuals looking to manage chronic conditions like Type 2 diabetes and obesity, as well as to a broader audience interested in achieving their fitness goals or more generally living a healthier lifestyle.
Healthy Target supports step, sleep, weight and glucose data from popular fitness accessory manufacturers like Entra, Fitbit, UP by Jawbone and Withings. iPhone 5s owners can of course, also use the inbuilt M7 chip to feed the app with your step data.
WebMD’s Healthy Target service comes ahead of HealthKit, Apple’s own health and fitness data aggregation platform that is a part of iOS 8. Accessories and third-party apps can send data to the HealthKit framework, which users can then view in an easy-to-understand manner in the Health app. The health and fitness space is expected to be the next big thing in mobile, and Samsung and Google too have, or are rumored to, debut their own health platform.
If you have any of WebMD’s supported fitness devices, you can download the updated WebMD app from the download link below.
Download link:
WebMD – free

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