Next-gen Apple TV may not support 4K video streaming

new Apple TV
Apple is widely expected to finally launch a revamped Apple TV set-top box with App Store and Siri support at the WorldWide Developers Conference in June.
Buzzfeed now reports that the next generation Apple TV won’t support 4K video streaming, the newer high-definition video resolution that delivers a more detailed, immersive picture.
Buzzfeed reports:
4K is great, but it’s still in its infancy,” said one source familiar with Apple’s thinking.
Enabling 4K video support in Apple’s first major overhaul of Apple TV in three years might seem like a smart bit of future-proofing — particularly given reports that the A8 chip in the guts of the iPhone 6 and 6 Plus is 4K-capable. But it’s arguably an unnecessary one at this point.
This could come as a disappointment to some users as services like like Netflix, Amazon, and YouTube have started offering content in 4K format. However, as the report points out, 4K-capability may be unnecessary at this point as 4K content is very limited, and delivering 4K content at scale is expensive. More importantly majority of the households in the U.S. do not have fast enough internet connectivity to stream 4K videos.
Apple is also expected to launch an online subscription based television service along with the new Apple TV. It has been in talks with in talks with major broadcasters like CBS, ABC and Fox for the television service. The service will work across all of Apple’s devices, including the Apple TV, iPad and the iPhone, and the company is apparently trying to price it anywhere between $30-40.
Would you buy the new Apple TV or would the lack of 4K video streaming support be a deal-breaker for you?
[via Buzzfeed]


Post a Comment