JCPenney now testing store card support for Apple Pay; public rollout set for Spring 2016

JCPenney credit card Apple Pay
JCPenney has apparently launched a very limited pilot program for supporting Apple Pay with its store credit cards.

As revealed by a report published recently by MacRumors and citing information gathered from JCPenney customers posting to the publication’s forums, the department store chain is allowing shoppers in the Dallas-Forth Worth area to set up their store credit cards with the mobile payment option, as long as they’re shopping at the store located in The Village at Fairview shopping area.
According to the report, JCPenney is looking to the Spring of 2016 for its full, public rollout. For customers that have shopped at the location, they have been presented with a notification regarding the pilot program when trying to add a charge card to Apple Pay via the Wallet app.
Supporting a store’s credit card is a new feature to Apple Pay, with Kohl’s being the first department store in the United States to support it for shoppers, which launched at the end of October of this year. JCPenney has been a longstanding entity listed as a partner for supporting charge cards within Apple Pay, right along with Kohl’s, so the retailer’s support is only a matter of time at this point.
[via MacRumors]


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