Never is a strong word, but apparently not strong enough to actually ring true when it comes to Kanye West and his newest album, “The Life of Pablo.”
Back in February, West released his latest album through the streaming music service, Tidal, of which he’s a major partner and public-facing figure. While Tidal was able to rocket up the App Store charts following the album’s release, it looks like West has “seen the light,” and decided that allowing even more people to listen to the album, and even buy it, is a good thing.
The fact that “The Life of Pablo” is now available to buy, and through Apple Music, means that West completely reversed his position on this. Back in February, when the album dropped, West tweeted out that the album would “never never never be on Apple Music,” adding that it would “never be for sale,” too, just for good measure. Basically, West was drumming up support for Tidal — at least trying to, anyway. That started to change when, recently, West released a single track from the album on Apple Music, signaling this eventual outcome.
Kanye West’s “The Life of Pablo” on Apple Music